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June 2019 - Troika

June 2019 - Troika

FOLLOW THE VALUES OF THE MILLENNIAL LEADER

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Millennials. They’ve tackled challenges with smart solutions, opted for unconventional lifestyles that favor experiences and set a new precedent for access over ownership. While it’s not that they are the only ones who value a sense of belonging, affordability, and smart technology. It’s that they’ve been the strongest force to disrupt norms and in uncovering what motivates us as a society. The shift has led to the likes of researchers such as David Allison whose work on ‘valuegraphics’ has proven age is irrelevant, and from one generation to the next, we’re more alike one another than ever before. Read More